I was a metal kid in the late 80’s. Although I liked the music, it was the album art that drew me in. Iron Maiden, Dio, Ozzy, any album with demons or creepy magical glyphs on the cover was fair game for my tape collection when I was about twelve. See, back in the late 80’s before Viggo Mortensen and Peter Dinklage, it was hard out there for fantasy geeks. We didn’t strut proudly down the street shaking our D&D dice in their little bag, shouting about how geeky we were to passersby. Just being seen with a paperback of The Lord of the Rings was enough to get your ass kicked. But wearing a T-shirt or pin with album art from a metal band was, if not exactly “cool”, at least likely to scare people away so they’d leave you alone. It was a subtle way to get your geek on while people around you just assumed you were into something more socially acceptable than fantasy, like consuming heavy drugs or worshipping Satan.

The parental shock value of the album art was a factor as well. As an honor-roll student in the suburbs of a southern American city, there were few ways I could terrify my parents more than by hanging a life-size poster of Iron Maiden’s mascot Eddie the Head next to my bed, where it hung for almost ten years. My wife – who has been with me since we were teenagers – still has fond memories of that poster, recalling our first evenings as a couple (studying, always studying) under the leering visage of Eddie in his Somewhere in Time cyborg form. And they say teenage boys know nothing of romance.

Today is the twentieth anniversary of my first date with that wonderful woman I married, so I’m celebrating the past by recapping two beers that I think the twelve-year-old me who bought that poster would be proud of.

Eddie himself stars in my first tasting, snarling at me in 19th-century dragoon uniform from the label of a pint-sized bottle of Trooper by Robinsons Brewery, named for – and featuring the art from the 1983 single release of – the Iron Maiden song “The Trooper”.

Billed by Robinsons as a hand-crafted real ale “developed” by Maiden frontman Bruce Dickinson with “true depth of character”, it sounded about right for my taste. It poured a deep orange-gold with a thicker head than I expected, with the brassy, crackery aroma I love in an English ale. The taste was fine, a little astringent and earthy with a hint of slick, oily mouthfeel like one gets with oats in the grain bill, though I don’t know if there were any in this one. I don’t know about “true depth of character” but it was a pleasant enough pint at a sessiony 4.7% ABV. A friend of mine who is both a homebrewer and an Iron Maiden obsessive described the beer as “not as good as you want it to be”, and that was true. It’s a gimmick, plain and simple, and I bought into it; the beer was pleasant but not as remarkable as the song it’s named for. I could drink it again, but would rather drink my own English-style homebrew … though I will save the bottle.

Drawn in a style reminiscent of a seventeenth-century woodcut, a three-headed demon towers over a burning sea of tortured mortals beneath a ring of runes and glyphs on the label of Blakkr Imperial Black Ale, a collaborative brew between the self-proclaimed “unholy trinity” of Three Floyds Brewing in Indiana, Surly Brewing in Minnesota, and Real Ale Brewing in Central Texas, brought together by their “love of brewing and love of metal”. The black double IPA is available in 4-packs of – what else? – metal cans. Twelve-year-old me would totally have worn a pin of this label on his jean jacket.

How’s the beer? Well, it’s black. With a thick beige head and a citrus aroma that leans towards bitter orange and lime. But it’s surprisingly drinkable for an imperial brew with an ABV of 9%. I don’t find it syrupy at all. There’s a crisp bitterness on the front end from traditional American pale ale hops, though as I empty the glass and my palate becomes fatigued, I notice the hops less and the roastiness of black malts comes to the foreground, like a dessert of dark chocolate cake after a pungent salad. But for all that, the beer isn’t that memorable. It’s tasty, and I would drink it again (good thing since I have three more) but I’m not sure that it lives up to the awesomeness of the label art.

Which means we have a trend here. Wicked art that satisfies your inner twelve-year-old and tie-ins with your favorite metal band are neat, but only get you so far in craft beer. Both beers could have been worse, but could have been better. I’ve learned I’ll buy a beer once on a gimmick, but I won’t rush out and buy it again. And it seems that you can’t judge a beer by its label.