The Jester just got bester
To quote the release:
The first of our beers to carry certified organic labeling will be this year’s version of Drink’in the Sunbelt Hoppy Wheat Beer, followed by our next batches of Mad Meg Farmhouse Provision Ale and Boxer’s Revenge Barrel-Aged Wild Ale. Le Petit Prince Farmhouse Table Beer, Noble King Hoppy Farmhouse Ale, Wytchmaker Farmhouse Rye IPA, Das Wunderkind! Sour Saison, and Bonnie the Rare Berliner Weisse also received full organic certification and will be labeled as such once we run through our current stock of labels. Black Metal Farmhouse Imperial Stout, which is over 70% organic, but uses a small amount of non-organic specialty malt, has been certified “Made with Organic Ingredients” and will carry the Texas Department of Agriculture seal, the next time labels are printed.
Although I may be more organic than some, I’m not really hung up on the organic lifestyle and organic foods. Sure, I belong to a local organic CSA called Johnson’s Backyard Garden. I don’t eat at major fast food chains (or any major restaurant chain at all if I can avoid it, which I usually can – thanks, Austin!). I try not to buy packaged foods with a lot of ingredients I can’t pronounce, but that’s a long way from organic. When it comes to my own brewing, I don’t add a lot of funky chemicals if I can help it – brewing water salts and acids to keep my mash pH down are generally the extent; I don’t spend the extra dough for organic malts and hops. In other words, whether food or drink, I keep it simple for anything I can control, and I don’t sweat the other stuff too much.
But who wouldn’t want to know that the ingredients that go into the beer they drink is of the best quality possible? Whether that means organic, or locally sourced, or whatever your personal hobbyhorse is, the fact that they bother at all means that they have a commitment to quality ingredients: that they care what they put into the beer they sell. That they’re not just here for the craft beer fad, and that they want to establish (and strengthen) their identity in the ever-more-crowded local Austin beer scene.
And that is great news, and a reminder of why I love the folks at Jester King so much. As far as I’m concerned, one of the best breweries in town just got better. I like to think that each of the best local breweries in Central Texas has a knack for something (see recent post here for my thoughts on the awesome power of Live Oak Brewing to replicate classic German styles). I always thought Jester King’s knack was simply to bring European-style farmhouse ales to a market otherwise lacking in them. But now Jester King appears to be doing more: with this gesture, they’ve demonstrated they want to be a leader in quality and innovation in all ways (including taking on the Texas Alcoholic Beverage Commission late last year over some silly beer labeling and distribution laws) in the Austin craft beer community. If there’s a battle commencing between great beer and mediocre beer, Jester King appears to want to be in the vanguard … they may not have been the first, but they seem determined to jump into the lead.
So prosit to Jester King! I’m glad they’re here.