Tag Archive | introducing friends to craft beer

SMaSHy thing

HULK SMASH!! – orig. attrib. to Dr. Robert “Bruce” Banner, shouted by little boys everywhere

I recently took a break from my own frantic child-raising adventure to help my wife host a baby shower for friends expecting their first baby in October. The main request we got from the expecting parents was to make the event couples-friendly and laid back, with food, beverages and fun for the ladies and guys alike.

So in true Zyme Lord fashion, I decided to brew a beer.

I love having guests over to try my homebrew. It’s a great way to get objective feedback and improve my beer. This was a unique opportunity to reach beyond my closest friends – all of whom are already familiar with my homebrew – and get feedback from lots of people I didn’t know as well … most of whom I’ve worked with and gotten to know at other get-togethers, but who I hadn’t yet had a chance to have a beer with, let alone one of my own.

My kegerator was stocked with three kegs, but I wanted the special release beer to be the go-to tap. So it had to be something everyone could enjoy, regardless of their level of beer geekdom or personal style leanings. It should be in a popular and accessible style, and of course low-alcohol enough to keep the party family-friendly (it was, after all, a baby shower). I just didn’t know what.

Then one day when I was at the house of my expecting friends, flipping through the dad-to-be’s staggering collection of Hulk comics, the answer punched me in the face like a big green fist: I’d brew a SMaSH (Single Malt and Single Hop) beer in honor of one of my friend’s favorite comic characters.

I’ve made beers from a single malt and single hop before, but this was my first recipe following the SMaSH ethos: a platform to showcase the unique flavor and aroma of a single base malt and single hop (ideally added throughout the boil to reveal its bittering, flavor, and aroma characteristics). I designed my SMaSH as a pale ale, fermented with a clean, neutral yeast: full of flavor but easy drinking, interesting but not intimidating.

Also in true Zyme Lord fashion, I chose ingredients for symbolism as well as flavor. The grain bill was 10.5 lbs of Maris Otter malt mashed at 154°F for 60 minutes. I thought the nutty flavor of Maris Otter would be great unadulterated, and it was also a fun choice to commemorate the English ancestry of the growing family who were our guests of honor.

I also wanted to incorporate ingredients from Oregon and Maine, the two states where my friends have their roots. Oregon was easy. I used Willamette hops (4% AA), adding them as follows for just under 40 IBU:

  • 2 oz at 60 minutes
  • 1.25 oz at 15 minutes
  • 1 oz at flameout

Finding an ingredient to represent Maine was tricky. I located a few boutique maltsters up there, but even if I could get them to sell me a single sack of grain at an acceptable price, I doubted I’d get it shipped in time. So I ended up breaking the SMaSH rules and adding a small amount of adjunct: 8 ounces by weight of Maine maple syrup, at the start of the boil. This was a minuscule addition in a 5-gallon batch; enough to add 2 tiny gravity points but no flavor. I added it for no reason really other than to say it was there – a technique I refer to affectionately as “KISS blood”. A little cheating was worth it to tell the story.

The OG was 1.058 and I pitched a single pack of Safale US-05 dry. Fermentation took off quickly thanks to a little yeast nutrient in the boil. After 15 days, it finished out at 1.010 for 6.3% ABV: not quite as sessionable as I was shooting for; but what the hell, the party was only three hours. I dry hopped with 0.75 oz of 4% Willamette for nine days.

We served the beer frat-house style, with the keg in a bucket of ice. No pumps or picnic taps, though – this was the maiden voyage of my new portable paintball tank CO2 rig and post-mounted faucet from KegConnection.com.

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Chilling in the chest freezer, before we moved it to the bucket.

As it turned out, the visual of a battered old Cornelius keg sitting in a bucket of ice with a hose hanging off one side and a tap handle mounted to the other was an excellent conversation starter. I spent a lot of the party talking about homebrewing and getting to know some friends better. As for the beer, it was smooth, just hoppy enough, and very refreshing. We went through 4 out of 5 gallons before the party was over, and some guests were inspired to try a flight of all four brews I had on tap in the house. A smashing success, I’d say.

See what I did there?

Beer Guy’s Burden

A friend reaches into his cooler at a BYOB party and pulls out two cans from Austin Beerworks: a Pearl Snap Pils and a Fire Eagle IPA. Knowing his preference, I hold my hand out for the IPA while he keeps the Pils. As our cans crack open in unison, he asks me, “Why don’t I like that one again?”

I think for a split second. “Because it’s got more hops, which makes it more bitter,” I say. “But it’s also sweeter and has more alcohol. It’s really just more everything.”

I’ve opened with a quip, and I’m considering going into more detail. But while I’m thinking about what to say next, everyone at the table laughs, and the conversation resumes. The moment has passed, and the chance to say more about what makes those beers different is gone.

Of the friends I hang out with regularly, I’m #1 or #2 in beer geekdom, and the only one currently homebrewing. That makes me the “beer guy” in the group. All my friends like craft beer, but most aren’t into it like I am. They come to me with their beer questions. I’ve been asked to order for my friends at bars and to suggest thematically appropriate beers for parties. It’s a role I’m honored to play, but it comes with responsibility.

I’d love for my friends to love beer as much as I do. If they knew it like I do, they’d love it like I do, right? I must tell them everything I know! Right?

But no. When asked a question, I have to be careful with my answer. I have to give just the right amount of information. To cover the basics in enough detail to keep their interest piqued, but not to get so bogged down in the minutiae that I lose them along the way.

At the BYOB party, if I answered my friend with an hour-long lecture on the difference between the noble hops in the Pils and American hops in the IPA, I can just about bet no one at that table would ever ask me a question about beer again. I know I’m a damned interesting guy, but even I don’t want to listen to me speaking for that long. If I scare my friend away from wanting to ask me about beer, then I’m doing it wrong. The mission is to nurture his curiosity, give him information so he can make a decision about when and where he’ll try that IPA on his on (if ever).

So I chose a simple, funny answer. A few facts and a tacit invitation to ask me more. He didn’t ask me more – not then, anyway, but maybe I had planted a seed.

I hope everyone reading this has at least one or two people they can seriously geek out about beer with. But even if you do, I know you’d love to get all the rest of your friends on board too. But they’re not all going to. Some may be on their way, and some of them will get there eventually. Not all, but some.

What can we do to help them along? Be there for them, but don’t push. Be their sherpa on the climb up the mountain. Give them the information and the encouragement they need. They’re your friends. You know them. You know what they need to hear. Answer their questions but don’t bore them or scare them away. Let them take baby steps. Craft beer is booming, and to the neophyte, the options are intimidating (don’t we all remember our first time?). Help them navigate those options with comfortable sojourns outside their comfort zone, and don’t go too wild too fast. Be gentle. They’re new to this.

Offer a schwarzbier to a friend who always reaches for Guinness. Offer a light beer drinker a Bohemian-style pilsner or even an APA. If they like that, give them an IPA (not an Imperial!). If your friend trusts you enough to take your recommendation, honor that by introducing them to something they’ll like, and thank you for later.

I see it as a sacred duty. But of course, I get a little too serious about stuff like this sometimes.

As for my friend, I talked with him again a couple of days later. He told me that after spending the previous afternoon downing Pearl Snaps, his tastebuds had gotten tired of it and so he went looking for something with a little more flavor. He reached for one of those IPAs left over from the BYOB, and enjoyed it so much he had a second one.

Mission accomplished. Phase one, at least.